Branded Mobile Ordering App: Do you really need it?
Confused about whether you should get a mobile ordering app or not? Don't worry, we've got it covered.
Confused about whether you should get a mobile ordering app or not? Don't worry, we've got it covered.
Mobile ordering apps are trending across the food and beverage industry. But, do you really need it? Let’s see.
A report shows that 70% of customers prefer ordering food online. A branded mobile app for your restaurant lets your customers easily find you and place online orders.
There has been a sudden surge in the growth of food ordering companies. This clutter of providers has put restaurants in a disadvantaged position. The restaurant community is under attack from 3rd party providers and restaurants are struggling to remain profitable.
If you want all your profits into your pockets, make sure you get your own branded mobile ordering app.
According to another report, 50% of mobile users have downloaded at least one restaurant-specific application. Having a branded mobile app lets people discover you online, which improves your brand exposure. People tend to remember those restaurant brands that have their own branded mobile apps rather than listing your restaurant on a 3rd party ordering platform.
When you have your own app, you get to keep all the precious customer data that you can use to serve your customers better. 3rd party platform prevents you to do so by keeping all the crucial data to themselves.
Want to run special offers, referrals, or loyalty programs? You can’t run those on 3rd party services. By having your own custom-branded mobile app, you can run highly specific marketing campaigns to get customers, profits, and eventually sustainable growth.
Branded mobile ordering apps can be a game changer for you. It is a great way to engage with your customers and walk them through the ordering journey. If you answered “Yes” to any of the above-mentioned points, you should at least give it a shot!