10 Restaurant Email Marketing Ideas

Why choose Email Marketing For Your Restaurant?

Email marketing has been around for a long time and is a proven marketing method for businesses. But what about restaurants? Remember, e-mail is not dead and is still the best way to reach a targeted audience. Email marketing for restaurant owners can be a highly effective way to promote your business and attract new customers.

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Here are a few reasons To Choose Email Marketing For Restaurants:

• Affordable & Pocket-Friendly
• Reach Your Target Audience
• Easy to use & setup
• Get new customers
• Retain existing customers
• Almost everyone uses emails!

1. Welcome new customers

Whenever someone orders from your restaurant’s app or website, you have the opportunity to welcome a new customer and introduce them to your brand and offerings. Focus on your customer’s needs rather than on yourself.

2. Referral Programs

Word-of-mouth promotion is the “best” way to increase your customers organically. Without spending thousands of dollars on paid advertising, you can reap the benefits of referrals from happy customers. But how do you do it? You promote a referral program amongst your current customers through emails. Example: A referral program where if an existing customer refers your restaurant to someone and that new customer orders a dish from your restaurant, you can reward that existing customer with a free meal/dish.

3. Reward programs

A loyal customer is your restaurant’s growth engine. Run reward programs for your most loyal customers. A happy customer brings in more customers and thus the referral loop kicks in

4. Birthday Offers

Who doesn’t like to be treated as special on “birthdays”? Send exciting birthday offers to your customers so that they know that you remember them and they are unique to you.

5. Special Occasion Offers

Independence Day? Thanksgiving? Run limited periods and special offers for these days. People specifically look out for such special offers on such special occasions, and you have a chance to get reorders from your existing customers and a high chance of getting new customers. 

6. Engaging Emails

Send engaging emails to your customers that allow them to interact with your band.

Example: Send some quiz related to food and if they guess the answer right, they will get an “X%” discount on their next order

7. Food Promotion Emails

Introducing a new dish on your menu or want to promote your bestseller? No worries, email can do it all. Send high-quality videos & pictures of your dishes and give an option to order them directly from emails. 

8. Tips/Educational Emails

Send some cooking tips and new dish tutorials to your customers. Ex: Sending new dish tutorials every week. This helps them remember your brand name and will wait for your emails to learn new dishes every week.

9. Online Ordering

Promote online ordering from your website or apps. Offer them discounts and show them how convenient it is to order online rather than dine in.

10. Ask for feedback

Customer feedback is very important for any business to grow. It’s all about what your customers want! So, how can you know what they want? Answer: Through feedback.

Attach a short feedback form with the email that they can answer right from emails.

Serve your customers better now!

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Now you have some great restaurant email marketing ideas. The most important thing is to keep your emails interesting and relevant to your customers. Make sure you make them valuable. 

Nobody will want to read your emails if they are all the same. Think about ways you can segment your audience and send them more targeted content. The more you can personalize your emails, the better they will work. 

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